I'm not sure about you folks, but I've felt recently that it had been a while since the last mook and it was due time for a new one. So, imagine my pleasure when I walked into the local convenience store on the corner today, and found the newest Mori Girl Lesson mook on the shelf! Since I know it usually takes a little time before the scans come out, I thought I'd give you a sneak peek into Lesson 5, which highlights trends and styles for Autumn & Winter 2011.
Overalls and jumperskirts, peterpan collared blouses, airy skirts, "girly" down jackets, flower printed shoes, and unique/whimsical pocketbooks are suggested items to add to your waredrobe this season. There is a lot of name dropping in this edition in the "must have" section too, and I'm not sure if that's new or if it's always been there and I haven't noticed it before, but they also recommend pieces from several brands directly.
There is also a section in this Lesson highlighting 10 rules for making cordinates "slightly natural." Since my Japanese is shoddy at best I can't say exactly what that details (where's the boyfriend when you need him?! haha), but the points they cover are as follows:
1) beige gradation 2) long cardigans 3) loose silhouettes 4) wavy hair 5) a-line one-pieces 6)flats or heeled shoes 7) round collars 8) big stoles 9) rounded (blush on the) cheeks and 10) leg warmers.
In my opinion there definitely seems to be a movement away from early mori girl fashion (which was very layered and "street fashion" feeling) to a more mainstream friendly style. Don't let this scare you away though! I think that the fashions in this particular mook still capture that je ne sais quoi that makes mori so whimsical, but with coordinates that have fewer layers and more color.
Speaking of complimentary bags, the one with this edition is from the new earth music & ecology Natural label. It's very small, but wicked cute!!
Hope that you've enjoyed reading about what's to come! Please make sure to support the makers of the mori girl Lesson emooks and purchase a copy if it's an option for you, so that they continue to put out these lovelies!