7.12.11

森ガール Lesson 5

This was originally posted to the livejournal mori girls community [here], but I was so proud of my effort I wanted to post it on my blog as well.

I'm not sure about you folks, but I've felt recently that it had been a while since the last mook and it was due time for a new one. So, imagine my pleasure when I walked into the local convenience store on the corner today, and found the newest Mori Girl Lesson mook on the shelf! Since I know it usually takes a little time before the scans come out, I thought I'd give you a sneak peek into Lesson 5, which highlights trends and styles for Autumn & Winter 2011.


Styles for the autumn and winter seem to be a continuation on recent magazine and street trends. Flower, whimsical, and polka-dot printed one pieces, skirts and blouses, brooches, collars, neutral colored boots and patterned, loose knitted sweaters are named as classic waredrobe pieces.

Overalls and jumperskirts, peterpan collared blouses, airy skirts, "girly" down jackets, flower printed shoes, and unique/whimsical pocketbooks are suggested items to add to your waredrobe this season. There is a lot of name dropping in this edition in the "must have" section too, and I'm not sure if that's new or if it's always been there and I haven't noticed it before, but they also recommend pieces from several brands directly.

There is also a section in this Lesson highlighting 10 rules for making cordinates "slightly natural." Since my Japanese is shoddy at best I can't say exactly what that details (where's the boyfriend when you need him?! haha), but the points they cover are as follows:
1) beige gradation 2) long cardigans 3) loose silhouettes 4) wavy hair 5) a-line one-pieces 6)flats or heeled shoes 7) round collars 8) big stoles 9) rounded (blush on the) cheeks and 10) leg warmers.
In my opinion there definitely seems to be a movement away from early mori girl fashion (which was very layered and "street fashion" feeling) to a more mainstream friendly style. Don't let this scare you away though! I think that the fashions in this particular mook still capture that je ne sais quoi that makes mori so whimsical, but with coordinates that have fewer layers and more color.


Other sections of the mook include one week coordinate picture sets for real (as opposed to model) "fashionable mori girls", a section on earth music & ecology's new Natural Label, several pages on brands, a section on hair and makeup styling, suggested outer wear accessories (i.e. hats, ear muffs, stoles, bags, shoes and socks), books, home decoration, other new items of interest and recent fashion collection books that have been released (also showing the complimentary bag that comes with it).






Speaking of complimentary bags, the one with this edition is from the new earth music & ecology Natural label. It's very small, but wicked cute!!




Hope that you've enjoyed reading about what's to come! Please make sure to support the makers of the mori girl Lesson emooks and purchase a copy if it's an option for you, so that they continue to put out these lovelies!

xoxo,
Bee

3 comments:

  1. Yay, this is going right on my to-buy list! I stopped wearing mori since it got colder because I had zero inspiration/reference -__-;;

    The 10 "rules" seem pretty loose. In fact, several of them just seem like things you could do all year round in mori ^^ You could find round collars, legwarmers and flat shoes in any country, for example. I really like that!

    Also, I support the idea that the magazine shows the fashion as becoming a bit more "mainstream-friendly". I think I'm generally more in favour of looking less like I'm wearing a costume these days, and all the layers and fussy little accessories just aren't me anymore (I prefer a more relaxed approach to getting dressed in the mornings these days...) :X

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  2. Yay! I hope you can find a copy. :) I've pulled it out a few times since I got it for inspiration~ Papier also recently came out with a magazine that has a lot of really great winter inspiration if you like quirkier coords too. :)

    Yea, I personally have liked the more mainstream movement the fashion has been taking too. I still think that the more street fashion mori style is great and I hope to see people still wearing it. But I also like the more simple look that I felt this book promoted. I'm personally bad at coordinating, so having less to worry about in my coordinates is actually good for me. XD;;

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  3. Thank you for sharing! The bag is really cute and I agree that the simpler mori is really much confortable for daily wear.

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