森ガール Color Coordinates
森ガールFashion and Style Book. Choco is credited by many to be one of the initial forces behind the mori girl fashion, and I think with good reason! To her, "forest wear" isn't just the pale colors of winter, but all the different colors of the seasons!!
While a lot of these are more muted (please buy the book to see the other fuller colored coordinates! It's worth the money!), they reflect in a lovely way the changing of seasonal colors. Spring and summer have the more full-bodied shades of things like flowers and the blue sky, but keep the mori atmosphere with the use of draping natural fabrics (spring), knits and the popular boater hat (summer). While autumn and winter are certainly more muted than the other seasons, she still uses greens, yellows, rich browns, and blues to create seasonal color. Her layering and use of knit outerwear, uneven hemlines, and scarves create a relaxed atmosphere, but still have that bit of quirk that the original mori girl provisions suggested.
Rock on, little mori girls!